Focus Areas

These are the causes that get us out of bed in the morning.

With Giving for Good, ײƵ and the ײƵ Foundation focus on programs that align with our company values and support our core areas.

Hunger and Housing


In this category, we specifically support programs in these areas:

  • Clothing, household needs − Clothing, cribs, car seats, school supplies and programs that provide other household necessities and essentials.
  • Food, nutrition − Pantries, delivery programs, school programs to help underserved individuals meet basic needs, meal outreach, backpack nutrition programs, refrigerators and freezers.
  • Housing, shelter − Emergency/homeless shelter support, refrigerators and freezers (not furnaces, boilers, space heaters, etc.), transition and permanent housing programs, housing for people with disabilities.
  • Transportation − Bus passes, ride share programs.

See how we're supporting hunger and housing programs.

Workforce Readiness


In this category, we specifically support programs in these areas:

  • Agriculture − FFA, 4-H, school garden programs, farm education and innovation, county fairs.
  • Literacy − School and general library programs, summer reading, bookmobile, adult literacy programs.
  • STEM − Science, technology, engineering and math programming, innovation, workshops, interactive classroom programs/tools, related afterschool/summer programs.
  • Transportation − Bus passes, ride share programs.
  • Workforce Development − Career exploration and job training programs for kids, employment skills for disadvantaged youth, employment for people with disabilities.
  • Youth Development and Mentoring − Leadership and mentoring, anti-bullying, afterschool programs, YMCA.

See how we're supporting workforce readiness programs.

Environmental Stewardship


In this category, we specifically support programs in these areas:

  • Environmental conservation − Protection or conservation of wildlife spaces, planting trees and prairies, habitat creation and protection, water cleanup.
  • Environmental education − Public education, workshops, or school programs about environmental issues, endangered species, wildlife protection.
  • Park updates − City parks, benches, signage, picnic tables.
  • Trail projects − Wildlife areas, benches, signage, picnic tables, garden beds, trail maintenance. 

See how we're supporting environmental stewardship programs.

Community Safety and Engagement


In this category, we specifically support programs in these areas:

  • First responders – Lifesaving/protective equipment for first responders, thermal imaging cameras, gas monitors, fire protective gear, AEDs. (Note: standard amount of $1,000).
  • Community events – Community festivals, county fairs, holiday lights and parades.
  • Playground updates – New playground equipment at public parks (not private facilities). (Note: standard amount of $1,000).
  • Disaster readiness and relief – Relief from natural disasters, fires and pandemics.

See how we're supporting community safety and engagement programs.

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