Time of Day Pricing for your business

With Time of Day Pricing, you can reduce your business’ energy costs by using as much of your electricity as possible during lower-priced time periods.

Electricity costs fluctuate every hour of the day. During the work week, especially on hot summer days and dark winter evenings, our costs are higher due to high demand. On nights and weekends, demand for electricity goes down and so does our cost. The Time of Day pricing plan lets you gain an advantage by using energy during the lower-cost time periods.

How does the rate work?

There are three pricing periods with our time of day rates:

rate type when it is active
Low rate
11 p.m. to 6 a.m. Monday through Friday, plus all hours on weekends and certain holidays
High rate - Summer (June, July, August)
11 a.m. to 7 p.m., Monday through Friday
High rate - Winter (December, January, February)
5 p.m. to 9 p.m., Monday through Friday
Regular rate
All other hours

Specific rates per kilowatt-hour and KW demand (if applicable) depend on the exact rate on which you are billed.

Non-residential customers on the general service rate have an option between three rates:

  • GS-1: general service rate that is a flat price per kWh regardless of when a customer consumes energy.
  • GS-3: general service rate where the price varies on the time and day of the week and year.
  • GD-1: general service rate with a demand (kW) and time of use rate.

For more information on available rates and pricing options, please visit our Wisconsin Rates page.

For our small business customers, Time of Day Pricing is optional. It is mandatory for customers with demands of 75 kW or higher.

Suggestions for maximizing benefits of Time of Day Pricing

  • Schedule shifts to correspond with lower pricing periods.
  • Reduce air conditioning settings during high pricing periods.
  • Delays tasks such as recycling and battery-charging to lower-priced time periods.

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